Starfish Project
Starfish Project is a not-for profit organization that cares for women escaping human trafficking and
exploitation.
Challenge: Starfish Project is a well-established jewelry company that was looking to grow their business and attract new customers while also bringing awareness to their mission of helping women escape human trafficking and exploitation.
Responsibilities:
Created 360 briefs across Digital, Social & Search in order to drive awareness and drive customer adoption.
Analyzed campaigns across Google Analytics, Meta Analytics and other social platforms in order to push spend towards strongest performing creative and push customers lower down the funnel.
Worked with several teams across the nation to ensure timely launch and delivery across all channels.
Skills:
SEM Planning & Optimizations
Analytical Thinking
Problem-Solving
Product Management
Power in Numbers
0.57% CTR
$1.10 CPC
1,000 Followers Gained