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UMass Medical School
Commonwealth Medicine is the business division of the University of Massachusetts Medical School. It is a non-profit organization that helps Medicaid and other human service agencies manage patients and save money.
Challenge: Grow engagement across Commonwealth Medicine's social media pages while also driving more applications for the UHealth call center.
Responsibilities:
Utilized Canva to create multiple images across LinkedIn, X (formerly Twitter) and Meta (formerly Facebook).
Managed performance across 10 campaigns while pushing optimizations across three social platforms to maximize conversion rates.
Skills:
Graphic Design
Project Management
Analytics
A/B Testing
Power in Numbers
4.5% Increase in Conversions
3,000,000 Impressions
20 Posts Made
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