Unified Audience Architecture: Implemented audience segmentations across both Meta and Programmatic to benchmark cross-channel responsiveness.
Retailer Balance & Dual-Brand Split: Structured campaign strategy to ensure an exact 50/50 spend split between Brand A and Brand B, while enforcing equal budget allocation across Target, Walmart, and Amazon.
A/B Slogan Testing: Executed 5 messaging groups focused on different behaviors to understand which slogan resulted in conversion across Brand A & Brand B.
Optimized Channel Delivery: Allocated a $3M budget equally across Meta (for broad reach & high frequency) and Programmatic OLV (for premium video impact).